The Cube Ice & Entertainment Center
In 2020, the City of Santa Clarita acquired an aging ice skating rink that had shuttered due to COVID-19 restrictions. As the City's designer, my task was to completely rebrand and revitalize the building. Over a four-month period, I executed a comprehensive rebranding strategy that included developing a new identity and transforming the facility's appearance from top to bottom. This project required a strategic design approach that incorporated the City's vision and goals for the facility. Read on for more details on the design process and to witness the impressive transformation.